Insights

STRAIGHT TALK
FOR TRADESPEOPLE.

No jargon. No fluff. Just useful stuff about getting more customers online — written for plumbers, electricians, builders and roofers.

How Many Customers Are You Losing Without a Website? (UK Tradespeople)

Word-of-mouth has a ceiling. Here's the exact number of jobs you're handing competitors every month — and what it costs you in a year.

Fiverr says £99. London agencies say £8,000. Here's an honest breakdown of what you actually get at each price point.

Free. 15 minutes. The single fastest way to start appearing in local search results — even without a website.

Most trade websites exist but don't do anything. Here's the five specific problems — and the fixes that actually make the phone ring.

Referrals only. No website. No Google. Then we shipped in 48 hours — and CoolNest was fully booked through summer.

The single most powerful trust signal you have — and the exact scripts that get customers to leave one every time.